[1]刘 超,胡梦晴,林文敏,等.山岳型景区旅游形象感知研究:基于2014-2016年黄山网络游记分析[J].山地学报,2017,(04):566-571.[doi:10.16089/j.cnki.1008-2786.000254]
　LIU Chao,HU Mengqing,LIN Wenmin,et al.Tourism Destination Image Perception of Mountain Resorts:A Comprehensive Survey of the Huangshan Web Travel Notes for 2014-2016[J].Mountain Research,2017,(04):566-571.[doi:10.16089/j.cnki.1008-2786.000254]
点击复制

山岳型景区旅游形象感知研究:基于2014-2016年黄山网络游记分析()
分享到：

《山地学报》[ISSN:1008-2186/CN:51-1516]

卷:
期数:
2017年04期
页码:
566-571
栏目:
山区发展
出版日期:
2017-07-30

文章信息/Info

Title:
Tourism Destination Image Perception of Mountain Resorts:A Comprehensive Survey of the Huangshan Web Travel Notes for 2014-2016
文章编号:
1008-2786-(2017)4-566-06
作者:
刘 超1; 2; 胡梦晴1; 2; 林文敏1; 王晓荣1; 李 维3; 曾克峰*1; 2
1.中国地质大学 公共管理学院 区域规划系,武汉430074;
2.中国地质大学 地理环境与国家公园实验室,武汉430074;
3.黄山地质公园管理委员会,安徽 黄山 245899
Author(s):
LIU Chao1; 2; HU Mengqing1; 2; LIN Wenmin1; WANG Xiaorong1; LI Wei3; ZENG Kefeng1
1.Department of Regional Planning, China University of Geosciences, Wuhan 430074, China;
2.Geographcial Environment and National Park Laboratory, China University of Geosciences, Wuhan 430074, China;
3.Huangshan Geopark Management Committee, Huangshan Anhui 245899, China
关键词:
网络游记;  山岳型景区;  形象感知;  黄山
Keywords:
online travel notes;  mountain-type scenic spots;  TDI;  Huangshan
分类号:
F59
DOI:
10.16089/j.cnki.1008-2786.000254
文献标志码:
A
摘要:
在国内著名旅游网络平台蚂蜂窝、携程网、驴妈妈,收集了近三万篇黄山风景区的游记,经过筛选提取75篇游记样本。采用内容分析法,运用ROST CM6软件进行编码分析,研究结果表明:1)黄山旅游形象的积极感知因素有六个,按照感知度高低分别为三山五岳、三奇五绝之地、风景雄峻瑰奇、文化传播之地、地质奇观、户外摄影圣地; 2)消极的感知因素主要来自旅游服务、旅游环境和旅游管理; 3)二级编码分析可知山地地形、局地气候、气象等自然要素,以及由此导致的山区餐饮和住宿服务是消极感知的主要来源。游客对于黄山形象感知总体是积极的,但在山路安全、山岳特色气象景观可视预报、游客引导等方面仍有提升空间。
Abstract:
In this research, it collected nearly thirty thousand travel dairies relevant to Mount Huangshan from three famous domestic tourism websites, which are Mafengwo, C trip, Lvmama, and 75 travel dairies were selected as standard samples for statistical analysis.Content analysis method was used to analyze these samples via ROST CM6.Results showed that: 1)There are 6 positive perception factors favorable for Mount Huangshan tourism image, which were the High Mountains, the Scenes of Three Odd and Five Wonders, the Magnificent Scenery, the Origin of Cultural Heritage, the Geological Wonders, and the Holy Place of Outdoor Photography(according to the effective level from high to low); 2)The negative perception mainly came from tourism services, tourism environment and tourism management.From a general analysis of the second level coding, the negative impression was mainly from poor accommodation service due to the localized precipitous terrain, shifty mocro-climate and other unfavorable natural environment.Although the general perception of tourists about the image of Mount Huangshan tended to positive, there were rooms for improvement in many aspects, like traffic safety of sightseeing highway, earlier visual noticed of meteorological scenery, tourist guiding and other aspects.

参考文献/References:

[1] 张高, 李君轶, 张柳.华山风景区旅游形象感知研究——基于游客网络日志的文本分析[J].旅游科学, 2011(1):87-94.[ZHANG Gao, LI Jundie, ZHANG Liu.A research on tourism destination image perception of Huashan Scenic Spot: based on text analysis of Weblogs[J].Tourism Science, 2011(1): 87-94.]
[2] 王菲,宋萌,信心,等.基于网络内容分析的中国市场蜜月旅游目的地选择研究[J].北京大学学报:自然科学版, 2015, 51(3):503-510.[WANG Fei, SONG Meng, XiIN Xin.An online content analysis on honeymoon destination choice by Chinese market[J].Acta Scientiarum Naturalium Universitatis Pekinensis, Vol.51, No.3(May 2015).]
[3] 王媛,许鑫,冯学钢,等.基于文本挖掘的古镇旅游形象感知研究——以朱家角为例[J].旅游科学,2013,27(5): 86-95.[WANG Yuan, XU Xin, FENG Xuegang.Research on tourists' percieved image of ancient town using web text mining methods: A case study of Zhujiajiao.[J].Tourism Science, 2013, 27(5):86-95.]
[4] 李玺,叶升,王东.旅游目的地感知形象非结构化测量应用研究——以访澳商务游客形象感知特征为例[J].旅游学刊, 2011, 26(12):57-63.[LI Xi, YE Sheng, WANG Dong.Non-structured measurement of perceived image in tourism destinations: Taking perceived features of Macau [J].Tourism Tribune, 2011, 26(12):57-63.]
[5] GARTNER W C.Tourism image: Attribute measurement of state tourism products using multi-dimensional scaling techniques [J].Journal of Travel Research, 1989, 28(2):16-20.
[6] PEARCE P L.Perceived changes in holiday destinations [J].Annals of Tourism Research, 1982, 9(2): 145-164.
[7] BALOGLU S, MCCLEARY K.A model of destination image formation [J].Annals of Tourism Reasearch,1999,26(4):868-897.
[8] 吴小根,杜莹莹.旅游目的地游客感知形象形成机理与实证——以江苏省南通市为例[J].地理研究, 2011, 30(9):1554-1565.[WU Xiaogen, DU Yingying.Empirical study on perceptive image formation of tourists on tourism destination: A case study of Nantong, Jiangsu Province[J].Geographical Research,2011,30(9): 1554-1565.]
[9] THOMAS J S.Methods of social research [M].Orlando: Harcourt College Publishers, 2001.296-297.
[10] 邱均平,余以胜,邹菲.内容分析法的应用研究[J].情报杂志, 2005, 24(8):11-13.[QIU Junping, YU Yishen, ZOU Fei.An application research of the content analysis method[J].Journal of Information, 2005, 24(8):11-13.]
[11] 肖亮,赵黎明.互联网传播的台湾旅游目的地形象——基于两岸相关网站的内容分析[J].旅游学刊, 2009, 24(3):75-81.[XIAO Liang, ZHAO Liming.The tourism destination image of Taiwan disseminated on internet: Based on a content analysis of travel related websites across Taiwan Straits[J].Tourism Tribune,2009,24(3):75-81.]
[12] CHOI S,Lehtoa X Y,MORRISON A M.Destination image representation on the web: content analysis of Macau travel related websites [J].Tourism Management, 2007, 28(1):118-129.
[13] 郭风华,王琨,张建立,等.成都“五朵金花”乡村旅游地形象认知——基于博客游记文本的分析[J].旅游学刊, 2015, 30(4): 84-94.[GUO Fenghua, WANG Kun, ZHANG Jianli.Rural tourism destination image of the case in “Five Golaen Flowers”, Chengdu: Based on the text mining of blogs[J].Tourism Tribune,2015,30(4):84-94.]
[14] 静恩明,郭风华,李仁杰,等.基于新浪旅游博客的河北省A级景区网络关注度研究[J].地理与地理信息科学, 2015, 31(3):118-122.[JING Enming, GUO Fenghua, LI Renjie.Analysis of scenic network attention-degree of A-grade tourist attractions in Hebei province: base on Sina travel blogs[J].Geography and Geo-Information Science, 2015, 31(3):118-122.]
[15] 滕茜,杨勇,布倩楠,等.基于网络文本的景区感知及互动研究——以上海为例[J].旅游学刊, 2015, 30(2): 33- 41.[TENG Qian, YANG Yong, BU Qiannan.Research on the perception and interaction of tourist attractions in Shanghai based on web texts[J].Tourism Tribune, Vol.30 No.2, 2015.]
[16] 张春娥.广州旅游目的地形象感知研究——基于网络文本分析[J].华南理工大学学报(社会科学版), 2015(4): 25-32.[ZHANG Chune.Research on perception of Guangzhou tourism destination image-based on network text analysis[J].Journal of South China University of Technology Social Science Edition, 2015(4):25-32]
[17] 冯捷蕴.北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析[J].旅游学刊, 2011(5):19- 28.[FENG Jieyun.Perceptions of the image of Beijing's tourist destinations[J].Tourism Tribune,2011(5):19-28.]
[18] 王峥.基于网络游记的旅游目的地感知形象研究——以河南省为例[J].河南工程学院学报(社会科学版), 2014(4):30-37.[WANG Zheng.Study on tourism destination image based on online travel notes-taking Henan province as an example.[J].Journal of Henan Institude of Engineering(Social Science Edition), 2014(4):30-37.]
[19]炳华,马耀峰,高楠,等.基于网络文本的TDI感知探究——平遥古城实证分析[J].干旱区资源与环境, 2016, 30(3):202-208.[SONG Binghua, MA Yaofeng, GAO Nan.A study on TDI perception based on web text: an empirical analysis of Pingyao ancient city[J].Journal of Arid Land Resources And Environment, 2016, 30(3):202-208.]
[20] 刘智兴,马耀峰,高楠,等.山岳型旅游目的地形象感知研究——以五台山风景名胜区为例[J].山地学报, 2013, 31(3):370-376.[LIU Zhixing, MA Yaofeng, GAO Nan.A research on tourism destination image perception of mountain resorts: A case study of mountain Wutai scenery area in China [J].Mountain Research, 2013, 31(3):370-376.]

备注/Memo

备注/Memo:
收稿日期(Received date):2016-12-12; 改回日期(Accepted date): 2017-07-13
基金项目(Foundation item):中国地质大学(武汉)国家公园实验室基金(2016176022)[National Park Laboratory Fund of China University of Geosciences(Wuhan)(2016176022)]
作者简介(Biography):刘超(1980-),男,博士,副教授,研究方向为景观资源评价与公园规划[ Liu Chao(1980 -), male, Ph.D., associate professor, research on landscape resource evaluation and park planning] E-mail: chauger@163.com
*通讯作者(Corresponding author):曾克峰(1957-),男,教授,从事景观资源评价与公园规划的教学与研究工作[Zeng Kefeng, male, professor, research on landscape resource evaluation and park] E-mail: dxy2006@cug.edu.cn
更新日期/Last Update: 2017-07-30